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# Stakeholder Interviews
> Discovery phase inputs to align business goals, brand direction, and user needs for the Website Redesign (Q4).

## Purpose
Collect insights from internal and external stakeholders to guide the website redesign priorities:
- Clarify goals and success metrics
- Identify pain points in current site experience
- Align on visual direction and messaging tone
- Surface technical or operational constraints

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## Interview Summary

| **Stakeholder** | **Role** | **Date** | **Focus** |
| --------------- | -------- | -------- | --------- |
| Jane Smith | VP Marketing | 2025-11-04 | Brand & conversion goals |
| Alex Chen | Head of Engineering | 2025-11-05 | Performance & maintainability |
| Priya Patel | Product Manager | 2025-11-06 | Signup flow & onboarding |
| Diego López | Customer Success Lead | 2025-11-07 | Support content & Docs |
| Mia Torres | UX Research | 2025-11-08 | IA, accessibility, user testing |

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## Key Themes

### 1. Brand & Messaging
- **Consistency gap:** current brand visuals differ across homepage and pricing.
- **Tone mismatch:** “too corporate”—should feel more **approachable and confident**.
- **Ask:** Include **case studies** prominently; emphasize **customer proof**.

### 2. Performance & Tech
- Engineering prioritizes **speed and maintainability** over flashy visuals.
- Request for reusable **component library (Design System v2)**.
- Ask: Set **performance budgets** in CI; use **Lighthouse CI** reports in Linear.

### 3. Conversion & UX
- Marketing and PMs agree: **pricing page and signup flow** drive most drop-offs.
- “Simplify the signup form — fewer fields, clearer value prop.”
- UX wants early prototypes to test **above-the-fold layout** before build.

### 4. Content & Docs
- Docs landing should act as a **conversion path for developers**, not just a list.
- Customer Success wants **“Getting Started”** and **API Overview** featured higher.

### 5. Accessibility & Inclusivity
- “We can’t launch without meeting WCAG 2.1 AA.”
- Need consistent **alt text**, **focus states**, and **contrast tokens** across pages.

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## Quotes
> “The new site should make our value obvious in 5 seconds.” — *Jane Smith*
> “Performance is a feature. If it’s slow, we failed.” — *Alex Chen*
> “Docs are part of onboarding; treat them like a product, not an afterthought.” — *Diego López*

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## Next Actions
- [ ] Synthesize interview notes → summary report for Discovery Review
- [ ] Identify overlapping pain points → align with KPIs in [[Web Analytics Dashboard]]
- [ ] Feed insights into design kickoff deck
- [ ] Tag open questions and assign owners in Linear

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## Links
- [[Project Aurora: Website Redesign]]
- Linear Project: https://linear.app/acme/team/web
- Figma Interview Board: https://figma.com/file/XYZ/website-v2-interviews
